Customer Service Standards
By Ampy Llorca INTRODUCTION Customer service is an organisational and personal commitment to maintaining the highest standard of excellent customer satisfaction and experience. That is to consistently deliver a clear standard of best practice which is expected when dealing with organisations or individuals, to ensure a positive customer experience. This brief paper aims to explain what customer service standards are and how they are implemented into the organisational model to benefit the business. To set the scene, first we need to know… WHO ARE OUR CUSTOMERS It has been well defined and documented that there are two types of customers, internal and external. It not the scope of this paper to further elaborate or provide examples between these two types, but for completeness, I quote Samantha Walker, “the main difference is that Internal Customers are the customers that belong to the company or a part of a company, whereas External Customers...